Friday, July 20, 2012

Benefits of using Social Media For Your Business

Facebook, Google +, Twitter, Pinterest, Tumblr, and YouTube are among the top social networking and media websites on the internet and the following stats prove it.

Facebook has an estimated 901 million active members and the average user spends 7 hours on it each month.

Twitter has just over 140 million members with 340 million tweets daily.

Google+ has 170 million active members.

Badoo has 151+ million members.

LinkedIn has 170 million active members.

The dominating website is Facebook while the other famous sites are close behind.

These sites are popular solely because they offer their users with a way to share with their friends, family and help them connect to each other.

Why are a lot of businesses signing up on these websites?

Free membership - Most of these sites are free to join and you have the ability to take advantage of it and gain your business some exposure.

Less Expenses -  You can advertise your business or website with their advertising platform that is generally cheaper and created to help gain a lot of exposure to your business on a CPC or CPM basis.

More Exposure - Since millions of people are on Facebook and other social networking sites you can increase your visibility by sending tweets or advertising.

More Leads - Capture peoples interest and target the right type of audience. Dedicate your time on these activities.

Better SE Rankings - This is handful if you have a website and you optimize your pages for search engines. Google now includes social content in their SERPs, so it is really important to integrate your status updates and bio with relevant keywords.


Get your Brand Name out - There is no other effective way to give your consumers with the information about your company than through these social networking sites. Easily target consumers worldwide.

Generate Revenue  - If your campaign is successful then you can rake in such huge profits. So keep in mind your effectiveness and efficiency of your strategies.

Measurable Performance - You can also determine whether your methods are working and are effective or not by using the analytics function on sites like Facebook and Google.

These are the biggest benefits for using social networks and media to gain more exposure to your website or business.

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