Thursday, July 19, 2012
What is Google Panda and How To Survive It
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Google just recently released a new update to their algorithm called penguin. This update has affected a large number of SEOs, webmasters and bloggers. This update made some changes to the search results to show even more relevant content to their visitors and minimize the spammers who practice the over SEO methods.
What is the new Google Penguin!?
It serves to be one of the biggest algorithm changes that the search engine leader has ever made. The suffering sites from the update include the database driven site that aggregate details and have huge database systems to make a large number of pages.
What is the purpose?
This Google update is an effort to penalize the spammers that want to take a site's ranking on top by loading web pages with the targeted keywords by doing the so called process of "cloaking" and "keyword stuffing", the popular SEO technique where the contend that is added to search engines is different then what is presented to the browser.
This update targets the techniques and methods that the so called SEO experts perform by getting the paid links and spinning articles to be distributed and then enjoying their improved rankings.
Does it help the quality websites?
The Google Penguin will not affect the websites that use 100% legal and natural SEO techniques to generate original content and the other methods to rank on top. To keep at bay from the effects of this Penguin update then you have to avoid the blackhat tricks that are used to improve search engine rankings. This idea is to add fresh and unique content that is useful to the audience of Google.
What steps can I take to survive?
You have to create pages for users and not for search engines to improve your rankings. Don't you ever deceive the users to get high rankings. Just present the same content to search engines that you do to your users. Also, do not make pages that have malicious behavior such as phishing, Trojans, viruses or other types of malware.
This latest algorithm is targeted towards the link structure and observes to see if it is natural. If it is not then Google will declare the site as "spam." Organic Link Building really helps you with this.
Good + Bad
Lastly, websites have to get rid of the philosophy that they have to have a huge amount of links and a lot of content. THey have to now look at the public relations to produce quality and original content through pitching the new outlets like distributing their press releases as well as guest blogging. Also they can use more options such as making a campaign in social media using the CPM advertising and referrals.
This post was written by: Franklin Manuel
Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter
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